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You may be wondering “what is digital marketing, really?” Well it can be difficult to answer that question because it really is not just one thing! But to boil it all down, there are three key elements: web, search, & social. The strategy around how your organization, club, or group leverages these mediums to share your message must be looked at as a living, breathing, continuous endeavor constantly evolving over time. So you are invited to browse this site, and learn more about what makes up digital marketing!
Spanning 17 years…
Check out a few of the latest posts and learn about what has been going on, projects that have been recently completed, or just some general knowledge sharing on anything digital marketing or agile practice. Hopefully this info is helpful. If so, your comments would be great and then sign up for the mailing list to receive updates about new content!
Rauch Digital Marketing
An estimated 72% of consumers will judge a company based on their website. On top of that, over 50% of users are now accessing your site mobile first! Creating a mobile responsive website allows your brand the ability to showcase its unique offerings, but is your site mobile ready?
SMM is still a relatively young phenomena. However, it offers a brand unparalleled access to its customers. SMM creates real time metrics into connections & conversions. The problem is the short list includes Facebook, Twitter, Instagram, Snapchat, LinkedIn & YouTube. So how will your brand stay up to date on what works on all of these platforms?
Search Engine Optimization (SEO) is how consumers find your brand when searching on the internet, often synonymous with "Googling it." The problem is there are over 200 factors which go into Google's algorithm for displaying organic search results. And this list is constantly changing and growing. So does your brand have a strategy to be found online?
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